The digital experience landscape is evolving quickly. What once required manual configuration, content entry, and developer support can now be automated and orchestrated through intelligent agent-based workflows. Artificial intelligence is no longer just assisting content creators—it’s taking meaningful action.
Enter the Sitecore Agent API: a secure, auditable, and deeply integrated REST API that allows AI agents and connected systems to interact directly with Sitecore XM Cloud. It represents a major step in Sitecore’s interoperability strategy, enabling natural-language-driven automation across your websites, assets, and personalization.
What Is the Agent API?
At its core, the Agent API acts as a bridge between agentic platforms and your digital experience platform. When an AI agent receives a request like:
“Create a new summer campaign landing page and add a hero banner.”
The agent can translate that request into API calls that:
- Create a page
- Add components
- Associate datasources
- Upload or reference assets
- Even apply personalization variants
And critically, every action is governed by Sitecore’s built-in security rules and logged with a job ID so you can review or revert changes when needed.
This is automation you can trust.
Key Capabilities of the Agent API
The Agent API exposes clear operations across several core functional areas:
1. Sites
Retrieve and manage sites, list pages, and determine which site content belongs to.
2. Pages
Create pages, add components, add language versions, inspect page structure, retrieve HTML or screenshots, and more.
3. Content
Perform full CRUD operations on content items while respecting templates and content hierarchies.
4. Components
Retrieve components, read component configuration, and create or search datasources for component-driven content.
5. Assets
Upload digital assets and manage metadata like alt text, tags, and descriptions.
6. Personalization
Programmatically define audience-based content variations using condition templates and page variants.
7. Environment Details
Retrieve available languages and configuration details to ensure multi-language content workflows work smoothly.
8. Jobs
Every AI-driven change is traceable. View job history or revert a job to restore the previous state.
This structure enables a full range of automated content operations—while maintaining the transparency and safety required by enterprise organizations.
Safe, Secure, and Auditable by Design
One of the most valuable features of the Agent API is the job-based auditing and rollback mechanism. If an automated process or AI agent makes an unintended change, you can simply revert the job—restoring the system to its previous state.
This ensures:
- Full operational traceability
- Accountability of automated actions
- Confidence when enabling AI-driven workflows
In other words: AI gets to move fast — you keep control.
Authentication and Access Control
The Agent API uses OAuth 2.0 and JWT-based authentication. To get started, an Organization Admin can generate automation client credentials directly in Sitecore Cloud Portal. Once generated, your system requests a temporary JWT token and includes it in the header of each API call.
For external integrations or UI-based applications, you can also register OAuth apps with the required scopes (for example: xmcloud.cm:admin or personalization management scopes).
Authentication is flexible, secure, and aligns with modern enterprise identity patterns.
Real-World Use Cases
The Agent API unlocks powerful automation scenarios, such as:
AI-Driven Page Creation
Marketing teams describe page requirements in natural language, and an AI agent builds it—components, layout, content, and metadata included.
Bulk Localization
Automatically create language versions across multiple sites.
Personalization at Scale
Let AI generate variants targeted to different audiences or behavioral segments.
Asset Ingestion and Tagging
Upload assets and apply consistent metadata automatically.
Content Restructuring and Migration
Move or transform large content structures safely and programmatically.
The Marketer MCP Connection
The Agent API also powers Sitecore’s Marketer MCP, enabling conversational assistants (including those in platforms like Claude) to interact directly with Sitecore. This means marketers can ask for updates, and the system executes them through secure agentic operations.
This is the future of CMS workflows: natural language → secure automated action.
Looking Ahead
The Agent API signals a shift in how organizations will build and manage digital experiences. CMS platforms are no longer passive tools—they are collaborative systems, where humans guide strategy and AI executes structured workflows.
With built-in governance, deep integration with XM Cloud, and extensive operational APIs, the Agent API provides a foundation for the next generation of intelligent digital experience delivery.
Get Started Today
The Agent API is available now to Sitecore XM Cloud customers. To learn more, explore the full API reference and begin building your first agent-driven workflows:
👉 Documentation: https://api-docs.sitecore.com/ai-capabilities/agent-api
👉 Marketer MCP: https://doc.sitecore.com/xmc/en/users/xm-cloud/marketer-mcp.html
The future of digital experience starts here.
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